566: Redefining Brands with Maayan Gordon

In today’s episode of the As Told by Nomads Podcast, join me and my guest, Maayan Gordon, as we talk about changing your mindset and redefining your brand. Maayan is a glassblower, business owner, consultant, and influencer. She always loved sharing her life experiences creatively, and making short videos on TikTok was one of them. But it was not long until her experiences led her to viral success. Now, Maayan has over a decade of social media marketing experience, which helps her run her consulting agency Champion Empire. If you want to learn more about their media marketing services, feel free to check out their company website! About Maayan Gordon: Maayan Gordon is a four-time business owner, social media consultant, and Tiktok famous influencer. Her life has been an incredible but no less difficult journey, from college dropout to accomplished entrepreneur. She even rose from homelessness and survived a gas explosion of all things. But with over 2 million followers on Tiktok, Maayan found success in sharing her life experiences by making short videos about them. Following her success on the platform, she later opened her consulting agency Champion Empire in 2020. The company offers coaching, media, and marketing services to those who wish to start an online business. Besides being a consultant, Maayan is also a skilled glassblower and has sold more than $1 Million in glass art directly through Instagram. As a result, she became one of 2020’s Digital Business Women's Female Tech Leaders. Outline of the episode: [02:50] What were the past ten years like for Gordon? [04:28] Experiences that pushed her to shift her mindset. [11:27] How does one get good at glass art? [14:18] Storytelling and using videos to connect with others. [17:50] Growing your social media. [21:59] Maintaining connections despite social media drawbacks. [26:05] The importance of building your own virtual/digital home. [28:54] Social Media platforms Gordon is excited about. [32:08] Advice on how to use the Clubhouse. [34:05] Where to reach out to Gordon. [37:00] Sharing creativity in a logical format. Resources: Website LinkedIn TikTok Instagram UYD Collective Connect with Tayo Rockson and the As Told By Nomads Podcast on: Linkedin Podcast Twitter Personal Website