566. When Do You Need a Chief Evangelist?

Tech evangelists have been with us since the beginning of the Macintosh operating system. While the evangelist title is undeniably cool, when is it necessary for your company to deploy one and whom should it be? We sat down with Dan Steinman, co-author of the book Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue and Chief Evangelist for Gainsight, a customer success company which helps businesses secure and surpass their customers' desired outcomes and deliver consistently amazing experiences. Here’s what we’re unpacking today: Stepping stones to becoming an evangelist What you should evangelize What is the ROI on evangelism? Who on your team should be an evangelist? Why you should write a book Sangram's Summary Dan's Challenge ------ Join Sangram's "Becoming Intentional" newsletter, read by over 10,000 leaders, for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.