#568 What if Facebook Goes Away

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. What will you do when Facebook is gone? Now I'm not trying to spread fear and panic and I don't expect that the platform will disappear overnight. But let's face it, technology changes, platforms change and so do fads and trends. At some point, Facebook will diminish. I mean, a decade ago, everyone thought that AOL was the be all end all. And the answer to the question is actually simpler than you imagine. While social media platforms are important, the one constant in your business is your website. And so while you will continue to share content on Facebook and other social media platforms, remember to be cultivating your community and driving them to your website and to your email list.