EPISODE · Jun 20, 2025 · 49 MIN
569: The Email Expert - How to Get Your Customers Attention
from The Foundr Podcast with Nathan Chan · host Foundr Media
In this episode, Rytis Lauris, co-founder of Omnisend, shares how he bootstrapped a leading email and SMS marketing platform used by over 125,000 eCommerce brands worldwide. He shares: • Why most ecommerce founders start email marketing too late • How to convert more website traffic into high-intent subscribers • The 2% of automations that drive 40% of ecommerce revenue • Why segmentation and personalization outperform batch-and-blast emails • Creative SMS tactics that build loyalty—not just conversions • His vision for how AI will transform martech in the next decade Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? Click here → Already selling and want to scale? Click here Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started. Connect With Nathan Chan Instagram → Click Here LinkedIn → Click here Connect With Omnisend & Rytis Lauris Rytis Lauris LinkedIn → Click here Omnisend Website → Click here Omnisend Instagram → Click here Follow Foundr for More Business Growth Strategies YouTube → Click here Website → Click here Instagram → Click here Facebook → Click here Twitter → Click here LinkedIn → Click here Podcast → Click here
What this episode covers
In this episode, Rytis Lauris, co-founder of Omnisend, shares how he bootstrapped a leading email and SMS marketing platform used by over 125,000 eCommerce brands worldwide. He shares: • Why most ecommerce founders start email marketing too late • How to convert more website traffic into high-intent subscribers • The 2% of automations that drive 40% of ecommerce revenue • Why segmentation and personalization outperform batch-and-blast emails • Creative SMS tactics that build loyalty—not just conversions • His vision for how AI will transform martech in the next decade Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? Click here → Already selling and want to scale? Click here Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started. Connect With Nathan Chan Instagram → Click Here LinkedIn → Click here Connect With Omnisend & Rytis Lauris Rytis Lauris LinkedIn → Click here Omnisend Website → Click here Omnisend Instagram → Click here Follow Foundr for More Business Growth Strategies YouTube → Click here Website → Click here Instagram → Click here Facebook → Click here Twitter → Click here LinkedIn → Click here Podcast → Click here
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569: The Email Expert - How to Get Your Customers Attention
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