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57: Big Ideas and why do so few brand have them? episode artwork

EPISODE · Oct 2, 2012 · 9 MIN

57: Big Ideas and why do so few brand have them?

from Marketing Mix Man Podcast · host Gary Bembridge

David Ogilvy wrote in 1983 only 1 in 100 ads had a big idea. Has anything changed?

Episode metadata supplied by the publisher feed · Published Oct 2, 2012

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57: Big Ideas and why do so few brand have them?

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