57: Building Brands with Soul: How Human-Centric Marketing Drives Growth

On this episode of the "Marketing, Demystified" podcast, let's dive into the heart of what makes brands truly resonate - their soul. In a world dominated by AI and automation, how do we keep marketing human? That's what Jennifer Mancusi will explore with Siew Ting Foo, author of "Building Brands with Soul.” Drawing from over 25 years of global marketing experience, she's dedicated to helping brands maintain their humanity in an increasingly digital world. Join us and grab a copy of her book: https://www.amazon.com/Building-Brands-Soul-humanising-creating/dp/9811756058/ref=pd_ci_mcx_mh_mcx_views_0_image?pd_rd_w=oXtmw&content-id=amzn1.sym.bb21fc54-1dd8-448e-92bb-2ddce187f4ac%3Aamzn1.symc.40e6a10e-cbc4-4fa5-81e3-4435ff64d03b&pf_rd_p=bb21fc54-1dd8-448e-92bb-2ddce187f4ac&pf_rd_r=9FJ2KNEE9FFA5K1AX42P&pd_rd_wg=NOlaB&pd_rd_r=02d4ffd8-713a-4861-af2e-a0fa750dda34&pd_rd_i=9811756058 "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io