#57: Charm Pricing: The greatest trick in marketing?

What this episode covers

Charm pricing (also known as 9-ending prices) is one of those marketing tricks that is known by all. It has left the marketing textbooks and is used by everyone from kids selling lemonade to businesses selling smartphones. With such widespread adoption, it's worth exploring if the nudge still affects consumers. In today's episode, we take a look at the history of charm pricing, explore case studies of businesses that have used it, and ask if it's something you should try. The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list Read Priceless by William Poundstone: https://amzn.to/3zh0wzJ

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Frequently Asked Questions

How long is this episode of Nudge?

This episode is 15 minutes long.

When was this Nudge episode published?

This episode was published on June 7, 2021.

What is this episode about?

Charm pricing (also known as 9-ending prices) is one of those marketing tricks that is known by all. It has left the marketing textbooks and is used by everyone from kids selling lemonade to businesses selling smartphones. With such widespread...

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