57. Emily Hett: Creating Joy Through Clay

What happens when an artist decides that joy isn't just an emotion - but a creative purpose?   In this episode I chat to ceramic artist Emily Hett, whose colourful, tactile sculptures have captured the imagination of collectors and social media audiences alike. Emily's joyful 'blobs' have become her signature, but behind the playful forms lies years of thoughtful experimentation, resilience and a clear understanding of what it takes to build a sustainable creative business.   We talk about the moment she realised joy was at the heart of her practice, the extraordinary impact of a viral Instagram reel, and why success isn't simply about algorithms or follower numbers. Emily also shares some refreshingly honest advice about marketing, consistency and finding a way of working that feels authentic.   Whether you're just starting out or already running your own creative business, this conversation is full of practical insights and plenty of encouragement.   In our chat we discuss:   - How Emily discovered that joy had become the driving force behind her work. - Why colour, shape and tactility create such an emotional connection with people. - The value of experimentation and allowing your creative practice to evolve. - What really happened when one Instagram reel reached millions of people—and how it changed her business. - Why artists need to embrace the business side of their practice as well as making great work. - Building an audience without losing sight of why you create. - Creating content that feels natural rather than chasing the latest trends. -  Balancing exhibitions, commissions, social media and studio life.   You can see Emily's work at https://emilyhettart.co.uk/