57. Organic, Non-GMO & the Future of Food With Steve Hoffman, Compass Natural Marketing

57. If your brand isn't clear about what's in your food—and why it matters—you're already behind. Today's shoppers demand transparency, and they're voting with their dollars.  In this episode, I sit down with Steve Hoffman of Compass Natural to unpack the real differences between organic, non-GMO, regenerative agriculture, and the confusing new "bioengineered" labeling proposal. We discuss why the USDA Organic seal remains the gold standard, how pesticide residue impacts long-term health, and why regenerative agriculture may be the future solution to climate change and soil depletion. We also dive into hemp's resurgence, mission-driven storytelling, and how brands must communicate beyond the four corners of the package—through PR, influencers, retailers, and digital platforms. If you want to build trust, differentiate your brand, and align with what today's conscious consumers actually value, this conversation matters. Get instant access on the show webpage: RetailSolved.com/session57