57 - Rooted in Alignment & Purpose: Curl Salon Stories from Founders Summit

Rooted in Curls and Building Something That LastsJoanne brings together a powerful group of curl specialists whose journeys reflect resilience, purpose, and creating spaces where people feel seen. Gerri Curtis, founder of Planet Curls, shares how a vision for natural hair became a family legacy, with three of her children working alongside her in a curl-only salon built on artistry and mentorship. Annette Norwood opens up about her early fear of curly hair, and the moment she chose to face it, transforming her career into one centered on healing hair trauma and helping clients reconnect with identity.From Survival Mode to Soul-Aligned WorkSandra Moreno shares what it took to build her salon from nothing—working multiple jobs, raising three kids, and stepping into ownership just to make it work. What began in survival became intentional, growing into a team and a philosophy rooted in simplicity, sustainability, and meeting clients where they are. Erin Schmucker brings a different layer, blending curl expertise with deep intuition, sharing how trusting her inner voice, and even practicing muscle testing, has shaped her work behind the chair and how she moves through life.Trusting the Inner Voice and Creating Safe SpacesAcross each story, a common thread emerges: this work goes far beyond hair. Whether helping clients feel at home in their natural texture, supporting families navigating curl care, or guiding people back to themselves through trust and intuition, these conversations reveal a deeper shift in beauty. It’s not just about outer transformation; it’s about creating spaces where people feel safe, understood, and empowered to be exactly who they are.Guest Links:Make an appointment with Gerri at Planet Curls, Houston, TXFollow Planet Curls on InstagramMake an appointment with Annette at Posh Curls, Barrington, ILFollow Posh Curls on InstagramMake an appointment with DBS Salon, Silicon Valley, CAFollow DBS Salon on InstagramMake an appointment with Erin Schmucker, Kitchener, Ontario, CanadaFollow Eric Schmucker on InstagramLet’s chat! [email protected] Join the Innersense™ Communityhttps://innersensebeauty.com/pages/newsletter-sign-up Let’s Stay Connectedhttps://www.instagram.com/joannestarkman https://www.instagram.com/innersenseorganicbeauty/ https://www.instagram.com/innersensepro/ https://www.facebook.com/InnersenseOrganic/ https://www.youtube.com/c/InnersenseOrganicBeauty Clean hair care & body productsUse code JOANNE15 to save 15% on first purchases at https://innersensebeauty.com/Want to elevate your salon? (New Pro Clean Color Line)https://innersensebeauty.com/pages/salonshttps://innersensebeauty.com/pages/education