#57 SXSW 2026 sob o Olhar da Dea e da Fer

from Duplo Clique · host Andrea Janer e Fernanda Belfort

Send us Fan MailDea e Fer voltam do SXSW 2026 com uma pergunta central: dá para consumir inovação sem virar refém do hype? O festival é tratado como um "retiro intelectual" — e o grande tema que dominou as palestras foi confiança em agentes de IA: identidade, autenticação, fraude e a dificuldade de delegar decisões reais para sistemas automatizados.A conversa passa pelo futuro do varejo e da busca, pelas estratégias opostas de Amazon, Walmart e Target para lidar com bots, propriedade intelectual em criações com IA e robôs humanoides. Fecha com uma provocação prática: você confiaria numa IA para comprar por você hoje?- Links:Researchers Asked LLMs for Strategic Advice. They Got “Trendslop” in ReturnReal-World Impact of AI: Opportunities, Risks and Intellectual Property Oh My!- Acompanhe mais com a gente:Oxygen Club - Andrea JanérTribo de Marketing - Fernanda Belfort"As opiniões expressas aqui são estritamente pessoais e não devem ser interpretadas como representativas ou endossadas pela Salesforce, empresa onde a Fernanda Belfort trabalha."

Episode metadata supplied by the publisher feed · Published Mar 23, 2026

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