#57: Top Dog, Top Dollar Part 2 - In Your Face Positioning Strategies from the Evil Bold Genius

[4:32] In your opinion why is it important then that your positioned at the top of the market? [18:53] How do you go from being just a run of the mill "Personal Trainer" to being the "Mr Motivator" that's on TV that's charging premium fees that's positioned as the leader in the field? [28:48] From your point of view why do you think that the elite process (What goes on in the meetings) why do you think it's so powerful? [39:56] What do you say to people that say "But Jon, if I'm the most expensive doesn't that mean I'm gunna get less business than my cheaper competitors?" [43:29] In your business personally what's been the biggest breakthrough in your business over the past 12 months? [51:11] What's the best piece of advice you've been given from a mentor? And who was that mentor?