57: Understanding Lead Identification

Understanding lifecycle stages is a key component to lead identification. We have all different types of labels for contacts inside of our CRM such as Subscriber, Lead, MQL, SQL, Opportunity, Customer, and Evangelist (sometimes even more granular types like sales accepted leads.) Most people understand lifecycle stages but they often skip the most important step in utilizing them. You must universally define each lead stage, ensuring that it is accepted across your sales and marketing teams. In this episode, John breaks down the steps to defining the stages and how you can use automation to simplify lead identification and the lead hand-off between your teams. -------- View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website How well does your website perform today? Get This Free Website Assessment Report Today! Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos? If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered. When you fill out this assessment, you will receive a personalized report which includes: ✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework ✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success ✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format Additional resources to help your website perform better And the best part? You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests. Get your free self-guided assessment and see how your website fares today! https://www.webcanopystudio.com/assessment