#57. Why Non-Alc is Boring: Drink The Pathfinder

Send me a message 🤗FREE COURSE: OVERCOMING THE FIRST HURDLES - START YOUR MINDFUL DRINKING JOURNEY IN JUST 3 DAY======SHOW QUOTES “I actually think non-alc is boring now.”“The UK is the most sophisticated non-alc market in the world!”======SHOW SUMMARY Rish Ravalia is the UK Manager for The Pathfinder. Rish Ravalia doesn’t pull any punches.In this interview, Rish tells me exactly why he thinks the non-alc category is boring and what his brand, The Pathfinder, is doing to change that.We talk about the controversial way some brands are approaching bars and why they are therefore struggling to stock the best drinks, and we discuss the growth of the brand and the category and why now is the right time for them to enter the UK.If you love honest and frank discussion, you’re going to love this episode.======WE CHAT ABOUT2:04 Rish's story10:58 Why non-alc is boring17:02 Growth is coming21:40 Why bars are struggling to stock good n/a drinks26:39 Tasting The Pathfinder32:31 'Destroyer of bad vibes'34:38 Why is now the right time to launch in the UK?40:55 How to get the bar industry enthusiastic about low/no50:25 The BBQ-Q ======TRY THE PATHFINDER*  //  @DRINKTHEPATHFINDER  //  DRINKTHEPATHFINDER.CO.UK ======WE ALSO TALK ABOUT:Emma WykesAll the BitterSeasn*MuriREAL* (10% off with code LOWNODRINKERMAGAZINE)Guinness 0.0*Most recommended drinks by LND guests ====== BEST EPISODE TO CHECK OUT NEXT #52 Is drinking low/no a gateway? with Dionilife (Mash Gang) ===🌱 Ready for real change in the way you drink? - https://www.lownodrinker.com/4weekreset===🗝️ Become a Vault member to get access to the moderation tools that actually help - https://mindfuldrinking.substack.com/s/the-vault===✏️ Come hang out with me on Substack - https://mindfuldrinking.substack.com/===❓ Take the Midlife Drinking Triggers Quiz - https://quiz.tryinteract.com/#/68dd33385bb4a20015996a13===*Some links are affiliate links. If you make a purchase, I may earn a commission that helps me keep the show going. Thank you.