EPISODE · Sep 5, 2020 · 59 MIN
#57 - Zerofux Clothing Interview (Brands, Design Work, Marketing, Social Media, Timaru etc.)
from Kiwi Talkz
Chad Nicholas is the founder of clothing brand Zerofux Clothing and has been operating for 4 years. SOCIAL MEDIA Facebook - https://www.facebook.com/zerofux/ Instagram - @zerofuxclothingco Twitter - @zerofuxclothing Website - zerofux.co.nz TIMESTAMPS 00:36 - Why Chad Started Zerofux Clothing 02:12 - How Chad Came Up With The Name Zerofux/Clothing Brands 04:14 - Evolution Of Designs 05:20 - How Long It Takes To Make A Design 06:39 - Cost Of A Printing Machine/Vinyl Cutters/Graphic Standouts 08:30 - Effort Involved With Starting A Clothing Brand 10:17 - How Rappers Started Marketing Zerofux 12:57 - Reece Thinks Its Weird Kiwis Rocking New York & L.A. Brands 13:30 - People Not Paying For Quality But Paying Because Of The Brand 14:33 - How Chad Markets Zerofux/Social Media Marketing 16:36 - Zerofux Demographic 17:43 - Not Capitalising On Cancel Culture/Covid-19/Not Making Masks 19:43 - Mockup Designs That Get Scrapped 21:16 - Caps Dont Sell That Well/Shirts & Hoodies Sell Well 22:26 - Different Suppliers/China Pricing Compared To NZ 23:14 - Pricing Clothing Correctly 24:20 - Scrbbibe Wears Zerofux/Supporting People On The Come Up 25:45 - Life In Timaru/Aucklanders Not Knowing Where Timaru Is 27:36 - Chad Doesnt Sell Much Clothing At Hip-Hop Gigs 29:21 - Chad Wants To Do Zerofux Full Time 30:35 - Zerofux Podcast 31:30 - Printing & Packing Orders 33:16 - Chad Is Non-Stop Working/Time Vs Dollar Figure 34:56 - Broke Artist Podcast’s Exposure Of Zerofux/ 36:37 - Engaged Followers As Opposed To Vanity Metrics 38:52 - Being The Face Of The Brand 40:30 - Doing Posters/Wanting To Hire People 42:58 - Tall Poppy Syndrome/Kiwis Easily Influenced By Americans 44:38 - Talkback Radio/Negativity Is Everywhere 45:40 - Ryan Lovins 47:50 - Not Wanting To Live With Regret 49:09 - Positive People 50:31 - Being Influenced By Your Environment/Breaking The Negative Cycle 53:14 - Venturing Outside Of Your Comfort Zone 54:56 - Everything Is Possible But It Requires Time & Patience 55:54 - NZ Rises To The Occasion 56:43 - Zerofux Receives Orders From Overseas 57:24 - Where To Follow Zerofux Clothing
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#57 - Zerofux Clothing Interview (Brands, Design Work, Marketing, Social Media, Timaru etc.)
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