570. JDRF’s Momentous Rebrand to Breakthrough T1D + Implementing a Rebrand - Pam Morrisroe

Meet Pam. She's the Chief Marketing Officer at Breakthrough T1D (formerly JDRF). She’s here to share the inside scoop on their nearly two-year rebranding journey, driven by deep research 📊 and community feedback🗣️ The new name, Breakthrough T1D, perfectly reflects their mission to deliver life-changing breakthroughs for the type 1 diabetes community. Tune in to hear all about the rebranding process and what it means for their mission moving forward.💡 LearnHow to know it's time for a rebrandWhat goes into a rebranding processThe importance of research + community involvement in a rebrandToday's GuestPam Morrisroe, Chief Marketing Officer, Breakthrough T1DEpisode HighlightsPam’s story and journey to where she is today (4:00)How Breakthrough T1D (formerly JDRF) knew it needed a rebrand (7:15)How Breakthrough T1D got buy-in on the rebrand (11:30)Tentpole moments of the rebrand (15:50)How key information was gathered and with stakeholders (19:20)Challenges and lessons learned along the way (21:35)How this rebrand addresses misconceptions around type 1 diabetes (24:50)A powerful moment of philanthropy in Pam’s life (29:40)Pam’s One Good Thing: You’re only new once. (34:30)How to connect with Pam + Breakthrough T1D (35:45) For more information + episode details visit: weareforgood.com/episode/570.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter