#573 WP-Tonic Show With Special Guest Ray van Hilst Director of Client Results at Yoko

We Discuss Membership And Engagement Trends For 2021 Ray van Hilst is Director of Client Results at Yoko Co, a web design and marketing agency with a mission to help organizations "Do good. Better." Ray blends 20+ years of marketing experience with modern web principles to create high value websites that help organizations meet their goals. His diverse background includes Fortune 500 brands such as Disney and The Home Depot and non-profits and associations including the National Wildlife Federation, the American Institute of Architects (AIA), American Association of Endodontists, National Association of Attorneys General, and many more. Ray works with clients to set the strategic direction for their website and online marketing by helping them get beyond the “wouldn't it be great if” conversations to the place of “this is what we should do.” He offers clients strategic consultation on web development, content strategy, creative direction, and on-going web operations. Ray is a frequent speaker about web strategy, web operations and marketing technology. He is also an active member of ASAE: The American Society of Association Executives. When he’s not thinking about the web, Ray is a husband, father, outdoor enthusiast, and aspiring musician.   https://www.yokoco.com/ https://www.youtube.com/watch?v=IovWVZRPeVA&t=601s