58 Be the Publicist for Your Own Brand with Amanda Berlin

Say you're a life coach building your business online. You see other coaches being interviewed on podcasts or guest posting on your favorite sites. You're ready to do the same, to finally share your message in your dream outlets... but, ummm, where do you start and what are you supposed to say? If that resonates, you'll definitely want to meet Amanda Berlin. After spending years helping corporations be the loudest guy in the room, she decided to use her pitch powers for good. And I'm so glad she did, because like me, she knows that you have a bigger mission and are ready to inspire your people into action. All you need are the right tools to get there. In today's episode, Amanda and I get into the nitty gritty of how anyone can be a publicist for her own brand and the importance of developing your brand story. "How can I tell my story in a way that it serves the people I'm trying to reach?" - Amanda Berlin Announcements: It's nearly impossible to write a pitch before you clarify your message. So if you dream of one day being featured but stutter when someone asks what you do, book a Get Clarity call with me. I have just a few spots open for April. Are you in the Unforgettable Facebook group yet?  Join us! It would make me smile BIG if you rate & review Unforgettable in iTunes.   In today's episode, you'll learn: Which first steps an entrepreneur building her business online can take to become the publicist for her own brand How to curate your brand story to sound compelling and easy-to-digest Why you need to tailor your message for your audience How to craft a guest post or podcast interview pitch that makes people pay attention What you need to do if you want to get higher level media coverage Links from the Episode Free resource: Podcast Pitch Template download (and for appearing as a podcast guest)  My interview on The Pitch Podcast: Adria DeCorte, Getting Clear on Clarity Unforgettable Podcast #44: Are You Really Stuck or is it Fear of Being Seen with Marcie Mauro