EPISODE · Dec 16, 2024 · 35 MIN
58. F*ck the content pillars! Do this instead to make content creation easy peasy
from The Business Of Her · host Laura Canham
Content creation always seems to be every business owners pet peeve.Not enough time, don’t know what to post, stressing over the algorithm, feeling overwhelmed with all the chatter of content pillars, themes, buckets and all the things…The reason you’re overthinking it is because you’re likely drowning in a sea of social media ‘expert’ advice that’s making you think you need a fancy schmancy strategy.And when we’re confused AF, we get paralysed and don’t do anything - which means you’re very likely not posting at all right now [and this is not a vibe!]In this episode I want to give you the confidence to tell the content pillars to f*ck off and just keep everything super simple so that you can stop stressing and start sharing!In this episode you’ll learn:Why content pillars and complicated strategies are holding you back from showing up onlineHow to tap into your dream client’s desires, struggles, and cravings to create magnetic contentHow to choose content topics effortlessly, even if you’re in the middle of a launchHow to forget the ‘right’ format and instead choose what feels fun and easy for YOU to shareLINKS:Apply for Freedom Empire [1:1 Business Consulting & Mastermind]Join the Offer Lab and build your premium, sell out offerGet my free AI Bot to create your million dollar offerConnect with me on Instagram hereLearn more about working with me hereSales Secrets is a private podcast for female entrepreneurs ready to finally crack the code on selling with ease.
What this episode covers
Content creation always seems to be every business owners pet peeve. Not enough time, don’t know what to post, stressing over the algorithm, feeling overwhelmed with all the chatter of content pillars, themes, buckets and all the things… The reason you’re overthinking it is because you’re likely drowning in a sea of social media ‘expert’ advice that’s making you think you need a fancy schmancy strategy. And when we’re confused AF, we get paralysed and don’t do anything - which means you’re...
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58. F*ck the content pillars! Do this instead to make content creation easy peasy
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