#58: Finding Your Niche, Growing a Brokerage Business, and How Buyers Can Stand Out To Brokers with Joe Lafleur

In this episode, we dive into how investors can stand out to brokers, what makes an investor a great client, and the importance of clarifying your criteria. I speak with Joe Lafleur, a multifamily-specific broker based out of Orlando, FL. He runs a brokerage with a focus on mid-size multifamily properties ranging anywhere from 5-150 units. Joe has a lot of brokerage experience in the multifamily real estate niche and offers an interesting perspective that will help investors looking to reach out to brokers in their market.We go over a lot of practical tips for anyone in the real estate industry including brokers, investors, and business owners in general. Joe and I discuss specific details on how buyers can stand out in their conversations with brokers, how to be a good client to a broker, and what brokers are looking for in their clients. For those looking to find deals through brokers, or are looking for brokers to start sending you more deals, this will be a great episode to listen to. We go into detail on why credibility and track record are so important, and how to best establish them when first reaching out to a broker. This episode offers a lot of actionable and informational tips to help anyone looking to find more deals through brokers.Struggling to find good multifamily deals? Looking to close deals with less of your own money? Want to operate like the pros and maximize the cash flow of your assets? Join The Multifamily Wealth Community, where we help multifamily investors start, build, and scale their businesses… specifically, those looking to grow from 1-10 units to 250+ units.Are you looking to invest in real estate but don't want to deal with the hassle of finding great deals, signing on debt, and managing tenants? Aligned Real Estate Partners partners with passive investors looking for the returns, stability, and tax benefits investing in real estate offers, but not the work - join our investor club to be notified of future investment opportunities.Show Notes:2:57 Joe shares his background, how he got into real estate, and what his business is currently focusing on.4:50 Joe discusses what he did to get his business off the ground and how he established himself as a multifamily broker in his market.7:01 We talk about how Joe developed his brand and how he came up with 100units.com.10:08 Joe shares the typical transactions that he specifically targets and why he chose that specific niche.14:03 Joe shares what he looks for when someone reaches out to him asking for a broker. He also gives specific details on the expectations of brokers when working with investors.18:12 We discuss how an investor can stand out to a broker when reaching out and establishing a new connection.25:4 We discuss the key differences between terms on offers today, in comparison to how the market was a year or two ago.34:08 Joe gives a piece of advice he would give himself before starting his real estate career.35:13 Joe shares his most significant business-related failure and what he learned from it.37:00 Joe shares a skill/trait that he attributes his success to.39:13 Joe gives his short-term goals for his business over the next 6-12 months.CONNECT WITH JOE:[email protected] with Axel:Follow him on InstagramConnect with him on