58: Google Ads Strategy for Realtors with Jack Hepp of Industrious Marketing

from The Brand & Market Podcast - Turning Airbnb Listings into Legacies

Are Google Ads worth it for a local realtor? In today’s episode, I’m talking with Jack Hepp of Industrious Marketing about Google Ads strategy for realtors. We’re diving into what’s worth it, what to expect from your budget, and how to stand out with the help of your personal brand. Time-stamps:Meet Jack (1:06)How Industrious Marketing got started (3:18)Understanding types of Google Ads (4:18)Differentiating your ad with your personal brand (11:15)Targeting your ideal clients with keywords (13:28)The strategy behind long-tail keywords (16:14)Airbnb (17:27)Creating a sticky brand ecosystem (18:28)Expectations for budget and ROI (20:49)Should you sell property via Google Ads? (25:29)Work with Jack and Industrious Marketing (28:53)Be the best in your brand and market (32:11)Mentioned in This Episode:Airbnb: brandandmarket.co/airbnb Connect with Jack:Website: industriousmarketing.coLinkedIn: linkedin.com/in/harrisonjheppConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co

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This episode is 34 minutes long.

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This episode was published on August 27, 2025.

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