58: How to Maximize Business Growth in Restaurants with Laura Wilber

This is how you boost guest acquisition and retention without any upfront costs.Laura Wilber from DeNova joins us to unlock the secrets of how to maximize your business growth for restaurants. Her strategies in guest acquisition and retention promise to increase restaurant traffic without any upfront costs, a game-changer for independent restaurants navigating tough economic landscapes. As we chat, we reveal the invaluable insights from my upcoming memoir, "Hospitality Leader's Roadmap," and discuss the unique solutions DeNova offers to elevate your business.Chapters:00:00:08 - Elevate Your Hospitality Leadership Skills00:11:37 - Podcast Promotion and Business Travel Dining00:27:59 - Building Business Partnerships With Restaurants00:32:22 - Enhancing Hospitality Leadership Success00:45:42 - Restaurant Partnership Outreach StrategyTransitioning from traditional radio advertising to performance-based models, we share lessons on targeting audiences and understanding ROI. Laura and I explore how the digital shift in radio parallels the evolution of marketing strategies, emphasizing the need to engage younger audiences. Our journey takes us to DeNova Corporate Dining, where we focus on targeting less price-sensitive business travelers, offering sustainable marketing approaches that ensure long-term success.In building successful partnerships, DeNova acts as a vital extension of restaurant sales teams. We discuss how DeNova supports restaurants by connecting them with corporate and government clients, enhancing their exposure and growth potential. Laura details the process of assessing potential partners, handling negative experiences, and the benefits of being part of DeNova's network. Plus, hear success stories of how DeNova has helped restaurants attract and retain high-value business guests, making meaningful impacts on their growth and sustainability.Resources:Laura WilberDinovaThe Hospitality Leader's Roadmap: Move from Ordinary to ExtraordinaryCHOWEl CharroP.S. Ready to take your restaurant to the next level? Get the Independent Restaurant Framework that's helped countless owners build thriving multi-location brands. Grab your copy at https://www.IRFbook.comHere is my calendar link so you can book time with me: https://api.leadconnectorhq.com/widget/bookings/christin-marvin-personal-calendar-r1jjarmnwPodcast Production: https://www.lconnorvoice.com/