#58: If AI isn’t the differentiator, what is? With Supergood’s John Elder

Welcome to Agency Business. John Elder, CEO and co-founder of independent creative agency Supergood, joined Brian and Olivia to discuss how data — not AI alone — may become the real differentiator for agencies navigating margin pressure and rising client expectations.Reach OutSubscribe for free to the Agency Business newsletter.Interested in joining Agency Business as a guest? Submit a pitch.Inquire about Briefly.Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

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#58: If AI isn’t the differentiator, what is? With Supergood’s John Elder

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