58 Leading digital transformation where simplicity is key, with Linda Wiklund Flygbussarna (Swe)

Listen to Linda Wiklund from Flygbussarna, talking about the potential in data, technology, and culture. She shares advice on how to go from strategy to tactics, how to work with business development in an organisation that is under pressure, and why the quality of data and how the data flow is important to Flygbussarna. And in the end, she reveals why simplicity is key.