58 | Neinvestujte bezhlavě, hledejte insight

What this episode covers

Jak dělat výzkum tak, aby nepřinesl jen hromadu dat, ale skutečné pochopení zákazníka? Co je to insight, kde ho hledat a proč často rozhoduje o úspěchu celé komunikace? To v nové epizodě Czech Promotion podcastu vysvětlují výzkumnice Isabela Jurgensová a stratég Míša Dvořáková. Dozvíte se například, proč nestačí jen dotazníky a jak hledání motivací a opravdových potřeb zákazníků pomáhá tvořit funkční kampaně.

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Frequently Asked Questions

How long is this episode of czechpromotion podcast?

This episode is 30 minutes long.

When was this czechpromotion podcast episode published?

This episode was published on May 29, 2026.

What is this episode about?

Jak dělat výzkum tak, aby nepřinesl jen hromadu dat, ale skutečné pochopení zákazníka? Co je to insight, kde ho hledat a proč často rozhoduje o úspěchu celé komunikace? To v nové epizodě Czech Promotion podcastu vysvětlují výzkumnice Isabela...

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Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.