#58 PLG vs. SLG - Unterschiede und Best Practices

from Der Revenue Marketing Realtalk · host Tim Rath

B2B SaaS Companies können entweder Sales- oder Produkt-getrieben wachsen. In dieser Podcastfolge erklären unsere Hosts Tim und Matthis die Unterschiede zwischen Sales-Led Growth (SLG) und Product-Led Growth (PLG) in Bezug auf Go-to-Market-Strategien. Unter anderem geht es darum, welche Rolle Revenue Marketing für die beiden Ansätze spielt und wie eine effektive Content-Strategie aussehen muss, um die jeweilige Zielsetzung zu erreichen. Jetzt reinhören!

Episode metadata supplied by the publisher feed · Published Oct 16, 2024

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#58 PLG vs. SLG - Unterschiede und Best Practices

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