58: The human side of data: Creating marketing that resonates to each buyer

Marketing can feel like a tug-of-war between data and creativity. While we have more customer data than ever before, many marketers struggle to turn those numbers into meaningful connections. But it's possible and that's exactly what we're diving into on this episode of "Marketing, Demystified" when Jennifer Mancusi chats with Zontee Hou, author of "Data-Driven Personalization" and Managing Director at Convince & Convert. Join us and grab a copy of her book here: https://www.amazon.com/Data-Driven-Personalization-Consumer-Insights-Generate/dp/1398614602/ref=sr_1_1?crid=MHNGXJXGSZQI&dib=eyJ2IjoiMSJ9.GsXuLUx1Q4Ps-jzi5E7XTKzQbZmLZwj8H6aQnac0bWQ.q-w8SguajiwKXmbeAVGJrhUrxTSTgVIrZztVoB2gyQ8&dib_tag=se&keywords=zontee+hou&qid=1733446058&sprefix=zontee%2Caps%2C322&sr=8-1 "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io