58. Unpacking 2023's Marketing Trends: Video Content, Paid Media, and "Failed" Apps

In this episode, Emma offers a comprehensive overview of 2023 Marketing trends. Covering three main categories — overarching trends, content shifts, and the dynamics of social media apps — Emma delves into the shifts in consumer behavior, where social media has surpassed search engines as the primary source of information. She also highlights the ongoing impact of TikTok on e-commerce and the importance of video content.  Emma explores content-specific shifts, including the preference for authentic iPhone-shot content, the continual evolution of the buyer's journey, and the rising influence of micro-influencers. Whether you're an entrepreneur, marketer, or business enthusiast, tune into this episode for a comprehensive review of the digital landscape in 2023. Listen in as we speak about: The Overarching Marketing Trends of 2023 TikTok Revolutionizing E-Commerce  The Rise of Video Content Content Trends of 2023 Micro-Influencers and Cross-Platform Dynamics The Fate of Social Media Apps   And much, much, more!     Connect with Ninety Five Media: Website  Instagram Ready to work with a strategic Social Media Marketing team? Apply to work with us here Need Support with Your Podcast? We've got you covered