58. What a Realistic First Month of Meta Ads Looks Like for a Spa (new ads account vs returning ad client)

You just launched your first meta ad campaign. Week one passes. Nothing happens. Week two passes. Still nothing. You start panicking: "This isn't working. I'm wasting money." But here's the truth: ads don't work like viral posts. In this episode, Pamela Howe is back to walk us through what the first month of meta ads realistically looks like and why patience is your biggest asset.  You'll learn: What Meta's learning phase actually means and why your ads need time before they fully optimize Why newer ad accounts usually take longer to perform than established ones How Advantage+ targeting works so you can stop overthinking interests and let the algorithm do its job Why Meta tests your ads across different placements like reels, stories, and feeds automatically What metrics actually matter in the first week of running ads Why your creative and messaging matter more than most spa owners think How your campaign objective changes the cost and quality of your results Why ads are not meant to "go viral" the way organic content does How to look at ad performance without attaching emotion or panic to the numbers The importance of patience, consistency, and giving your ads enough data before deciding they "don't work If you don't see bookings or leads in the first two weeks, that doesn't mean the ad is failing. It means you're still reeling the net in. Check the data: Have enough people seen this? Is the creative stopping the scroll? Is the copy carrying them through to action? Are you panicking because nothing happened in week one? Don't quit yet. The data will tell you what to tweak. Connect with Pamela Howe: Website: www.howetomarket.com Instagram: @digitalpamelahow Marketing Funnels 101 with Pamela Howe www.Amandaluisaconsulting.com