58: When You've Got Evergreen Content, Meet Edgar

When You've Got Evergreen Content, Meet Edgar Laura Roeder joins the podcast to talk about how she started the scheduling tool, Meet Edgar, and what kinds of content are the most engaging.  Laura's tips: Use great images Don't be afraid to talk about it Link back to your content on your website Connect with Laura: Twitter Andiamo! About Meet Edgar Signup to MeetEdgar here Add updates to your library When you save an update to Edgar, tell him what social networks you want to post it on. You’ll also save each one in a certain category, like "Quotes," "Blog links," or "Haiku poetry about John Stamos." (Hey, you do you.) Every time you save an update, Edgar adds it to your online library. Create a posting schedule Tell Edgar what types of updates to share at which times. Want him to tweet something from the "Blog links" category every Tuesday at 10 am? Done. Want him to post a Facebook update from your "Hilarious memes" category every Friday night at 6? Challenge accepted! Fill out your schedule, and he’ll take it from there. Edgar goes to work! Edgar uses the updates saved in your library to create a queue. After he posts an update, he’ll put it back in the library at the bottom of the pile, so he can post it again later when he runs out of new ones. The result? A never-ending update queue that fills and refills itself automatically - and you never have to worry about an update going to waste. Thanks, Edgar! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.   The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.   About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We str