58. You Make It Happen: Top 6 Instagram And TikTok Marketing Tips For 2021 (with Rita Agoulian, LickYourPhone)

The world of social media is wondering...but bewildering. And it's not slowing down anytime soon. From Instagram Reels to Stories, TikTok, and more, it has become increasingly difficult for small to medium-sized business owners to know what to focus on in their marketing. That's why we've brought back one of our amazing Vision Partners and social media experts here at The Entourage, Rita Agoulian.     The Founder and Chief Eating Officer of LickYourPhone Media, one of Australia's top social media agencies with a community of over 2 MILLION followers, Rita explains the top 6 tips you need to know to cover your base as an SMB this year in marketing, everything from overall marketing strategy and planning to understanding and using Reels, TikTok, and more. She even throws in a few Instagram hacks that could help you get an extra push in reach and followers! Let us know what your favourite tip or hack was in this week's episode of The Make It Happen Show where it's time for you to make it happen.     Timestamps: 3:06 - The importance of knowing where to find your customers 4:14 - Tip #1: The #1 key to creating good content 5:03 - Tip #2: Why you need a structure and plan for your social media strategy 6:15 - Tip #3: The importance of being persistent and consistent 7:22 - Tip #4: What to do when you start to lose followers 8:33 - Tip #5: Why you need to pay attention to reels 12:58 - Tip #6: How to use trending sounds 15:17 - BONUS: Instagram hacks you need to know