581: How do modern marketers earn trust? A chat with Melanie Deziel

Melanie Deziel, author of "Prove it," joins me on this episode of "The Business Storytelling Show" to discuss the topic.  How do marketers prove that what they are saying is true? Let's find out.   Grab a copy of Melanie's book here: https://amzn.to/3RoSYUR Don't miss these episodes: How to trust your intuition How to involve executives in your content strategy Making your social proof trustworthy