583: The Scary Side of Specializing or Niching

Have you ever had a friend or peer describe their business in such a clear and succinct way that you immediately knew who they should meet in your network – either as a potential client or a beneficial connection?  That, my friend, is what I like to call an, "automatic yes."  When you specialize by the type of work you do, and/or niche by defining who you serve, you become instantly referable. Which is exactly where we want to be.  Getting there sometimes isn't quite as straightforward.  It often takes a series of small experiments to narrow in on the who and the what, and that can be frightening.  On today's episode, $ix Figures Lab Coach Elizabeth Cook and I discuss the scary side of positioning and the mindset adjustments we can make to embrace experimenting – letting us flourish, both in business, and in life.     💰 Applications are open for Six Figures Lab. Apply now to join us at our next Quarterly Goal Setting session on September 27th! 🎧 Subscribe to the NEW private podcast series for Marketers, Consultants and Financial Professionals 🌟 Connect with Natalie on LinkedIn 🔗 Get all the links from this episode   This episode was first published at BizChix.com/583.