#585 Sales Stories

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball I love a good story.  I love to listen to a good story and tell one.  Stories are a valuable element in building your personal brand, marketing your business, and as you will discover today, they can add value in your sales process too.   As our guest Tom Jackobs explains  your need two types of stories in  your sales process.  The first is your personal story which explains why  you do what you do and the second is a story of results. How you helped someone achieve their goal.     About Tom Jackobs Tom Jackobs is known as the Impact Pilot for helping business owners sell their services better through public speaking training and a unique sales process which incorporates questions that sell and stories that sell.