59. Amazon Marketing Cloud explained (Pacvue & SPN)

Welcome to the Clear Ads Podcast Highway to Sell!  You’re listening to Tom Waghorn and our special guest Dustin Wassner. This week we are discussing all things API from Amazon Marketing Cloud to Marketing Stream. Dustin Wassner is an AdTech developer for Better AMS. He is in a unique position to provide valuable insights as he has been both a brand owner and an advertising account manager. He is highly experienced with Amazon Marketing Cloud and Amazon Marketing Stream and consistently shares his knowledge on his Linkedin. What is Amazon Marketing Cloud? What’s a clean room?  How does it help you to understand your customer's journey?  What does it mean for working out ad strategies? How is it useful to support Amazon ads and the relevant strategies that businesses use with their ads?  What insights can you find on the platform and where should you go to find them? Who can access AMC? And what skills are needed to use it? What regions are supported? Is it available to all on DSP and PPC? It says the tool is in beta… Does this mean it’s really buggy and unreliable? How long has it been around and how have we been using it successfully? What tools do you use alongside AMC and how do they help with managing and optimizing accounts? We hope you enjoyed this episode. As always please share the link to our podcast with friends, family and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.