#59 - Biases in the Lighting Industry

In this episode of Get A Grip On Lighting Podcast, Greg and Michael acknowledge and call out ALL the biases that happen in the lighting industry. This is an excellent reminder for leaders, business owners, and influencers in the field, especially now that we just entered a new year. Discover the different types of biases that we encounter: group bias, conviction bias, confirmation bias, and superiority bias. Whenever possible, we should try to overcome them. It’s high time to take a quick check so that we stay in business and, more importantly, stay valuable to our customers.At the end of the episode, Michael also gives book recommendations for all of you so make sure to tune in!