#59: Fighting Anti-Semitism | Ido Aharoni, Diplomat and Founder of the Brand Israel Program

This week on the podcast, we’re talking about a sensitive subject, but after seeing Ido Aharoni speak at the Harvard Club recently, it felt like the right time to have a difficult conversation. Ido is a 25-year veteran of Israel’s Foreign service. He is a public diplomacy specialist, founder of the Brand Israel Program and a well-known nation branding practitioner.Today’s conversation is not a history lesson on the Israeli-Palestinian conflict. Instead, here’s what you’ll learn in today’s episode: How black and white thinking has led to a dramatic increase in anti-semitism around the world The simple marketing principles used on social media with ill intent that have helped spread misinformation and hate speech How information overload exhausts our brains and makes us more susceptible to that misinformation Brought to you by Mekanism.