59: Grabbing Customer’s Attention

What this episode covers

Customers attention spans are becoming shorter. A recent study shows the average attention span is now 8 seconds, down from 12 seconds in the year 2000. This means you now have 8 seconds to grab their attention. Only 8 seconds to attract that customer towards a sale. This means your opening content needs to be short, precise and desirable. If that grabs your customers within 8 seconds then they will want to read and find out more about your product and increases the chances of making a booking.

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