59: How to Grow Your Podcast with a Small Audience: Building a Brand That Attracts Listeners with Haley Hatcher

from Rebrand with RuthAnn · host RuthAnn Rafiq

SummaryIn this engaging conversation, RuthAnn Rafiq and Haley discuss the journey of building a podcast agency, the importance of rebranding, and strategies for growing a podcast. They explore how aligning visuals with business value can enhance client perception and lead to increased confidence in pricing. Haley shares insights on podcast growth, leveraging content for business, and the significance of outsourcing to maintain balance and creativity in podcasting. The discussion is filled with practical tips for podcasters looking to enhance their content and reach.TakeawaysHaley started her podcasting journey in 2017The importance of rebranding to align visuals with business valueGood podcast growth is typically 1-2% month over monthCreating dedicated blog posts for each podcast episode enhances SEOUsing past client testimonials in marketing can boost credibilityPodcasts can serve as evergreen content for long-term growthOutsourcing tasks can free up time and mental space for creatorsEngaging with your audience can lead to better content ideasTracking podcast analytics helps inform content strategyConsistency in sharing old episodes can still attract new listenersLinks Mentioned:Visit Heart Centered PodcastingFollow Haley on Instagram2025 Podcast Marketing Trends Report from Jeremy EnnsView the Rebranding and Website ServicesBook a Free Discovery Call with RuthAnn Say Hi on Instagram or tag @r_artspaceDownload the Free Guide “7 Quick + Easy Ways to Elevate Your Brand”Read full show notes

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This episode was published on November 12, 2025.

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