59. Ignore This Cold Outreach Advice At Your Peril

Napoleon once said “If you want it done, go. If you don’t, send”.This is a banger of a quote. It speaks logical sense in the current illogical market.Most people believe when starting their agency or coaching business they can outsource their success. They’re sold lies by gurus believing they can hire a setter, rep and media buyer (or coach) and have a business that runs without them before Christmas time. It’s bullshit, and if you believe this you are in for a nasty surprise.Here’s a harsh, ugly truth: done-for-you appointment booking solutions rarely work for business owners who don’t understand them. Well, there’s a few real exceptions - there are many talented setters out there. It’s never a skill-based issue, but an incentive based issue.This might sound attacking and controversial, and weird, so I recorded a video to explain why this is a problem and how it’s going to massively hold you back. Ignore at your peril!The video is linked in the comments - I hope you find it helpful. If you do, consider subscribing!Thanks,Charlie