#59: Justin Mares (@jwmares) - Founder of Kettle & Fire, Building $100M Health & Wellness Brands

Justin Mares is on a mission to improve the health and wellness of 1 million people over the next decade. He’s founded multiple companies focused on achieving this mission, notably: Kettle & Fire (the world’s fastest-growing bone broth company), Perfect Keto, and Surely wines. Recently, Kettle & Fire released a regeneratively raised bone broth product, which serves to support the growth of regenerative farming by giving customers better access and education to ethically sourced products. Justin brings awareness to a range of topics across the wellness industry in his weekly newsletter, The Next.In this episode we discuss: Justin’s advice to new founders How Justin market-tested Kettle & Fire Maintaining culture & values while scaling a business Raising awareness around regenerative farming Health trends that Justin sees growing over the next decadeConnect with Meat Mafia:Instagram - Meat MafiaTwitter - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinTwitter - Noble ProteinInstagram - Noble ProteinWe are excited to announce that we have partnered with Kettle & Fire to make their nourishing bone broth available to you at a discount. Please use our link & promo code below to receive 15% off your first order!Kettleandfire.com/MeatMafiaCoupon code: MEATMAFIA (15% off)--BRAND AFFILIATES:LMNT Electrolyte Drink Mix: LMNT is loaded with the electrolytes you need without the sugar. We personally used LMNT during our Ironman training and performance and also during everyday training to provide us with the sodium we need on a low-carb diet.LINK: DrinkLMNT.com/MEATMAFIAKettle & Fire Bone Broth: Kettle & Fire Bone Broth is a simple yet important part of our days. The healthy protein and amino acids in the broth has been a critical part of our morning routines.LINK: Kettleandfire.com/MeatMafia CODE: MEATMAFIA (15%)Farrow Skincare: Farrow is a product we recently started using for skincare and we love it. It’s animal-based, using pig lard and tallow and leaves your skin beaming with essential vitamins and minerals without the added fillers.LINK: https://farrow.life/CODE: ‘MEAT MAFIA’ for 15% offPAST EPISODESTexas Slim, Dr. Brian Lenzkes, Matt D, James Connolly, The Gourmet Caveman, Doug Reynolds, Chris Cornell, Jason Wrich, Mike Hobart, Gerry Defilippo, Cal Reynolds, Dr. Phil Ovadia, Cole Bolton, Colin Carr, Conza, Carmen Studer, Dr. Ken Berry, Mikayla Fasten, Josh Rainer, Seed Oil Rebellion, Dr. Ben, Dr. Tro, Mike Collins, Dave Feldman, Mark Schatzker, Marty Bent, Dr. Mary Caire, AJ Scalia, Drew Armstrong, Marko - Whiteboard Finance, Vinnie Tortorich, Nick Horowitz, Zach Bitter, C.J. Wilson, Alex Feinberg, Brian Sanders, Myles Snider, Tucker Goodrich, Joe Consorti, Jevi, Charles Mayfield, Sam knowlton, Tucker Max, Natasha Van Der Merwe, Colin Stuckert, Joey Justice, Dr. Robert Lufkin, Nick Norwitz, The Art of Purpose, Carlisle Studer, Dr. Cate Shanahan, Ancestral Veil, Brad Kearns, Justin Mares, Gary Fettke.Get full access to The Meat Mafia Podcast at themeatmafiapodcast.substack.com/subscribe