#59 | Katie Xu: Turning Your Instagram Addiction into a Personal Brand

Katie Xu is a personal brand expert. She often spends her time consulting companies and influencers on how to create an audience that actually cares. She has some controversial and innovative opinions such as: forget niche, hooks don't matter, going viral is rarely a good thing, and to stop thinking about the algorithm. Yet her personal brand information is possibly the most valuable I have ever studied. Today, we explore how to turn your instagram addiction into a personal brand along with a number of other topics including: (00:00) Intro (02:35) Arlin Moore Case Study (10:25) Why Virality is Bad (20:58) Misinterpreting Your Passion (30:44) Instagram Most Powerful Platform (42:20) Screen Time (49:52) Desired Legacy Katie's Socials: https://www.tiktok.com/@katiexsocials https://www.instagram.com/katiexsocials https://stan.store/katiexsocials – My Socials: https://www.instagram.com/auzi.films https://www.youtube.com/@AuziFilms