59. Rexzilla & Cody Ware: The First Streamer to Sponsor a NASCAR Cup Car

Streamer Rexzilla and NASCAR driver Cody Ware join Eddie and Andrew for a historic conversation about a world-first partnership: Rexzilla’s brand becoming the full primary sponsor of Cody Ware’s #51 Cup Series car.Rexzilla shares the organic origin story, how the partnership began when Cody’s brother spotted him streaming on Kick’s front page, and explains why this full-car sponsorship marks a major win for streamers everywhere. He also opens up about the intense NASCAR vetting process his brand had to pass.Cody Ware gives an inside look at life on the track: his 38-race schedule, the training required to endure extreme heat, and NASCAR’s growing global reach. Together, they reflect on how Kick’s platform features and community made this groundbreaking collaboration possible.THE GUEST► ⁠⁠⁠kick.com/rexzillaKICK TALK PODCAST► ⁠⁠⁠⁠⁠⁠⁠kick.com/eddie⁠⁠⁠⁠⁠⁠⁠OFFICIAL LINKS► X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠kickstreaming⁠⁠⁠⁠⁠⁠⁠⁠► Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠kickstreaming⁠⁠⁠⁠⁠⁠⁠⁠► TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠kick.com⁠⁠⁠⁠⁠⁠⁠► YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠KickStreaming⁠⁠⁠⁠⁠