#59: Seaweed, Startups and Sustainability: How to Build an Association with Impact with Lindsay Herm

In this episode of the Association Hub Podcast, we’re exploring what it takes to build an association from scratch with Lindsay Hermes, CEO of the Australian Sustainable Seaweed Alliance (ASSA). Lindsay shares the fascinating story of how ASSA went from an idea to a thriving organisation, securing an $8.1 million government grant to establish a national seaweed hatchery network.   We delve into the challenges and opportunities of launching a “startup association,” including how to define a clear value proposition, engage founding members, and foster collaboration across stakeholders. Lindsay also gives a masterclass on building strong relationships with government and navigating complex regulatory frameworks—essential lessons for association professionals in any industry.   Plus, we learn how seaweed farming is poised to be a game-changer for Australia, with enormous potential for environmental benefits (like reducing methane emissions), economic growth, and global market leadership. This episode is packed with practical tips, inspiring insights, and a fresh perspective on what associations can achieve when they think big and act boldly.   If you’re into sustainability, innovation, or just love a good “how’d they pull that off?” story, this episode is for you. It’s all about big ideas, creating value for members, and working together to make Australia a leader in this growing industry.