#59 | Sell the Room They Walk Into

When someone buys from you, what are they actually paying for?This episode is about the gap between the service you sell and the room your client walks into once the work is done. We look at how Hermès, Apple, Rimowa and Nike sell an identity instead of an object, and how founders moving into premium can do the same by putting the outcome before the price.Learn to describe the room, and you will never compete on price again!CocoSpark is a 360 agency that turns companies into iconic luxury brands. www.cocospark.com