59. The Difference Between The Right Wellness Concept & A Wellness Asset

What is the difference between the RIGHT wellness concept for a particular property and a wellness ASSET? If you’ve been following me for a while, you’ll know that I use the terms “the right, most profitable wellness offering” and “the wellness asset”. When I take my wellness leaders through both my signature programme, The Wellness Asset Academy and my mentorship programme, Asset Builder, I help them understand the difference between the right wellness concept and the wellness asset so that they can better advise their hospitality colleagues or their owners. When we don’t understand the difference, we end up using both terms interchangeably and as a consequence, we run the risk of getting our hotelier colleagues to bet on the wrong horse. In today’s episode, I will delve deeper into how I define both terms: the right wellness concept for a particular property, and a wellness asset, so you can avoid making the mistake most wellness leaders make.________Are you ready to take wellness to the next level?Here are 2 ways I can help:1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders📌 WHAT: The Wellness Asset AcademyA 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.→  Join the waitlist here.2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus📌 WHAT: Asset Builder MentorshipExclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.→  Become a steward of true hospitality.💡 Why work with me?I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.✅ #1 best-selling author, global wellness expert ✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific ✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas ✅ Interviewed over 150+ hoteliers worldwide