#59 - The Marketing Development Rep (MDR) with Heidi Cerenzia, VP, Global Demand Generation at Wrike

from FINITE: B2B Marketing Podcast for Tech, Software & SaaS · host Alex Price / Heidi Cerenzia

The MDR role is becoming more and more popular, as marketing teams need the support of a dedicated business development team to chase up their MQLs. On this episode of the FINITE Podcast, we hear from Heidi Cerenzia, VP, Global Demand Generation at Wrike - a popular work management platform. Heidi herself has a team of MDRs, so she explains why they benefit her marketing function, and how she distinguishes them from SDRs. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.---To apply to join the FINITE community, head to finite.community.

What this episode covers

The MDR role is becoming more and more popular, as marketing teams need the support of a dedicated business development team to chase up their MQLs. On this episode of the FINITE Podcast, we hear from Heidi Cerenzia, VP, Global Demand Generation at Wrike - a popular work management platform. Heidi herself has a team of MDRs, so she explains why they benefit her marketing function, and how she distinguishes them from SDRs. --- The FINITE Podcast is made possible by 93x, the leading digita...

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#59 - The Marketing Development Rep (MDR) with Heidi Cerenzia, VP, Global Demand Generation at Wrike

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How long is this episode of FINITE: B2B Marketing Podcast for Tech, Software & SaaS?

This episode is 28 minutes long.

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This episode was published on June 21, 2021.

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