#59 There's No Escaping Copycats

If you’re a VA creating original and innovative content in order to stand out from the crowd, get ready to be copied. If you’re a VA making an impact online and are successfully getting eyes on your business, get ready to be copied. Like it or not, there’s no escaping copycats. So remember, it’s not your competition that will end your business, it’s your inability to put on blinders and block out the outside noise.  Whilst there are definitely some circumstances whereby confronting copycats is necessary, you can’t let them get inside your head.  You’re better off staying focussed on your own business - because no-one can ever be you – that’s YOUR superpower. As much as someone may try to imitate you, your style and your content - they will NEVER become you. It's YOU that your clients are attracted to. It's your work ethic, your professionalism, your skills, your experience and your personality. In this episode you’ll learn: When to ignore copycats and when to take action.Why copycats will never be YOU.Why copycats won’t be stealing your clients. Join the Scale It! Mastermind for established virtual assistants looking to level up their business. Make more money, get more clients and grow your team today! Sam + Jo xoxo