#59 - Understand Risk vs Reward in Cannabis Investing

In this episode we delve into the concept of risk adjusted return when investing in cannabis: - What is Risk?  - How do we measure and think about risk? - What risks are specific to the Cannabis industry that investors need to watch out for? - Why is it so important to think about risk in this industry - Why valuation is one of the most important things to investors - Trulieve's PA Acquisitions - how do risk and return play into making this decision - How should investors think about potential return? - Balancing risk and return in your cannabis portfolio - Examining names like Liberty Health, Trulieve and Ianthus in terms of risk vs reward