#59 - “Unlimited Passion: The M77 Journey” with Erick Mora

What do you get when tradition, discipline, and culture collide in a bottle?You get M77 Tequila — and the story behind it will leave you inspired.In this episode, we sit down with Erick Mora, founder of M77 Tequila, a micro -batch, handcrafted spirit built on unlimited passion. He shares how his roots, values, and struggles shaped a brand that’s more than just tequila, it’s a legacy.We explore the challenges of staying authentic in a mass-market world, the deep meaning behind each bottle, and what it really takes to create something that lasts.“Limited supply. Unlimited passion.”That’s not just a tagline, it’s how Erick lives and creates.Follow the show and share this story with someone who’s chasing purpose with corazón.https://www.instagram.com/lotem77tequila?utm_source=ig_web_button_share_sheet&igsh=MWN5ODZ6ZWs1MDc1bg==